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• downtown grass valley
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• willits community design

Downtown Grass Valley

Location: Grass Valley, CA
Client: City of Grass Valley and Grass Valley Downtown Association

The critical role of Downtown Grass Valley as the economic and cultural heart of the community was recognized by the City's recently adopted 2020 General Plan. This Plan identifies Downtown as the preferred location for various public amenities such as a community plaza, a performing arts center and central transit facilities, as well as the logical center for a balanced mix of land uses, including retail and service commercial, office and affordable housing.

The purpose of the Downtown Strategic Plan is to translate the broad goals and visions of the General Plan into specific priorities and implementation activities.

The Strategic Plan:

• identified the "highest and best use" potentials for vacant parcels and opportunities for redevelopment/reuse of developed, but underutilized properties throughout the planning area;
• developed strategies for job generation and affordable housing opportunities;
• defined location opportunities and cost estimates for development of public improvements, facilities or amenities which strengthen the sense of place and economic vitality of the planning area; and
• identified potential funding resources for implementing needed and desired public improvement, facilities or amenities.